Personal & Extracurricular Work (more works here)
Unchanging and Changing and Changing
2023
Signage, printed pamphlets, and promotional posts for art exhibition.
Plate on Plates on Plates
2024
Handbound zines.
Congratulations, It’s a Girl
2023
Custom Chinese title type, posters, title card, subtitles, and credits for short film.
Thank you for reminding me
2019
Video performance, handbound book, interactive installation.
This site
2025
Digital portfolio for OCADU Graphic Design Sessional Instructor application. Created with HTML, CSS, and jQuery.
Commercial Design Work (2022–2025)
19/99 Beauty
Creative direction, packaging, photo direction, visual content development, video editing, website design.
President: Diti Katona, Design Director: Jonathon Yule, Senior Designer: Sarah Maslechko, Creative Producer: Quinn Branch.
Photographers: Matthew Tammaro, Carlos & Alyse, Ted Belton.
Wella Professionals
Creative direction, photo & video direction, campaign messaging, visual content development.
President: Diti Katona, Creative Director: Thomas van Ryzewyk, Associate Creative Director: Jessica Johnstone, Brand Managers: Julia Ferrabee, Aurora Ratcliffe.
Photographer: Txema Yeste.
Joe Fresh
Creative direction, photo & video direction, campaign messaging, visual content development.
President: Diti Katona, Creative Director: Jordan Poirier, Senior Designer: Sarah Maslechko, Designer: Soojin Kim, Brand Manager: Jessica Best.
Photographer & Director: Matthew Tammaro, Cinematographer: Devin Karringten.
Pat McGrath Labs
Creative direction, campaign messaging, video editing.
President: Diti Katona, Creative Director: Thomas van Ryzewyk, Associate Creative Director: Jessica Johnstone, Senior Designer: Alley Kurgen, Designer & CGI Artist: Riley Gardiner, Brand Manager: Jessica Best.
Christine Xia: Selected Works